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Redefining Retail : 10 Guiding Principles for a Post-Digital World by Philip Kotler; Giuseppe Stigliano is a nonfiction available to read on EtoBox.

What is Redefining Retail : 10 Guiding Principles for a Post-Digital World about?

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World , renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and

Who reads Redefining Retail : 10 Guiding Principles for a Post-Digital World?

Author

Philip Kotler; Giuseppe Stigliano

Publisher

Wiley & Sons, Incorporated, John

Published

2023

Language

EN

ISBN

9781394204700

Category

nonfiction

Subjects

Business, Management