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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition by Marich, Mr. Robert is a book available to read on EtoBox.

What is Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition about?

<p>While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the second edition of his comprehensive guidebook, <i>Marketing to Moviegoers</i>, veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. Packed with real life examples and useful data, this new edition blends practical, up-to-date information with theory to clearly explain all aspects of promoting motion pictures.</p> <p><i>Marketing to Moviegoers: A Handbook of Strategies and Tactics</i> takes readers carefully through all of the key components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, Marich's book covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information—including the historical background of the business, sample market research documents and advertising budgets, comments from successful industry insiders, and over thirty-five tables—and offers intriguing insight into the

Author

Marich, Mr. Robert

Publisher

Carbondale: Southern Illinois University Press

Published

2009

Language

EN

ISBN

9780809328840

Subjects

Marketing, Performing Arts, Sports