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The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition by Evelyn Ehrlich, Duke Fanelli(auth.) is a nonfiction available to read on EtoBox.

What is The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition about?

**The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros**__The Financial Marketing Services Handbook, Second Edition__ gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. __The FSM Handbook__ guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions?segmentation, positioning, brand building, situational analyses, and tactical planning?as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to e

Who reads The Financial Services Marketing Handbook: Tactics and Techniques that Produce Results, Second Edition?

Author

Evelyn Ehrlich, Duke Fanelli(auth.)

Publisher

John Wiley & Sons, Incorporated

Published

2012

Language

EN

ISBN

9781118065716

Category

nonfiction

Subjects

Business, Marketing, Economics