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Can I read Marketing to Moviegoers : A Handbook of Strategies Used by Major Studios and Independents on EtoBox?
Marketing to Moviegoers : A Handbook of Strategies Used by Major Studios and Independents by Marich, Robert is a business book available to read on EtoBox.
What is Marketing to Moviegoers : A Handbook of Strategies Used by Major Studios and Independents about?
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents is an essential guide to film marketing. As digital technology makes it easier to produce films, the volume of films continues to grow, making it more and more difficult to ensure that each individual film has an audience. This book describes how major studios and independent distributors develop a targeted marketing plan--including creating advertising materials, buying advertising for multimedia campaigns,
Who reads Marketing to Moviegoers : A Handbook of Strategies Used by Major Studios and Independents?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Marich, Robert
- Publisher
- Focal Press; Elsevier Focal Press
- Published
- 2005
- Language
- EN
- ISBN
- 9781136068621
- Category
- business
- Subjects
- Performing Arts, Marketing, Sports
- Updated
- 2026-03-24
Other editions & translations
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