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International Marketing (RLE International Business) : A Strategic Approach to World Markets by Simon Majaro; ProQuest (Firm) is a business book available to read on EtoBox.

What is International Marketing (RLE International Business) : A Strategic Approach to World Markets about?

<p>Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive part

Who reads International Marketing (RLE International Business) : A Strategic Approach to World Markets?

Author

Simon Majaro; ProQuest (Firm)

Publisher

Taylor & Francis Group

Published

2012

Language

EN

ISBN

9781135133658

Category

business

Subjects

Reference, Business, Management

Updated

2026-03-24