Can I read International Marketing (RLE International Business) : Strategy and Management on EtoBox?

International Marketing (RLE International Business) : Strategy and Management by Colin Gilligan; Martin Hird; ProQuest (Firm) is a business book available to read on EtoBox.

What is International Marketing (RLE International Business) : Strategy and Management about?

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structu

Who reads International Marketing (RLE International Business) : Strategy and Management?

Author

Colin Gilligan; Martin Hird; ProQuest (Firm)

Publisher

Taylor & Francis Group

Published

2012

Language

EN

ISBN

9781135133863

Category

business

Subjects

Business, Reference, Management

Updated

2026-03-25