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Holistic Approaches to Brand Culture and Communication Across Industries by Sabyasachi Dasgupta,Santosh Kumar Biswal,M. Anil Ramesh is a book available to read on EtoBox.

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Title Page 2 Copyright Page 3 Book Series 4 Table of Contents 6 Detailed Table of Contents 9 Foreword 16 Preface 18 Acknowledgment 23 Chapter 1: Branding Culture 24 Chapter 2: The Impact of Brand Variance on Gender in FMCG Sector 47 Chapter 3: Evaluation of Celebrity Endorsements on Consumer Perception and Brand Equity in Indian Market 59 Chapter 4: Exploring Gratification Factors in Visual Food Communication 76 Chapter 5: Space of Culture and Brand in Sequel of Telugu Films 94 Chapter 6: Studying Celebrity Engagement on Social Media 109 Chapter 7: Evolution of Brand Culture 130 Chapter 8: Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment 155 Chapter 9: Understanding Urban Millennial Consumer Gratification for Branded Indian Web Series 181 Chapter 10: The Impact of Digital Word-of-Mouth Communication on Consumer Decision-Making Processes 199 Chapter 11: Observational Research in Advertising, Marketing, and Branding 222 Chapter 12: The Impact of Indian Movie Industry on Marketization of India, Inc. 231 Chapter 13: Branding and Communication Strategies in Healthcare Organizations 250 Chapter 14: Emotional Communication for Brand Appeal and Acc

Author

Sabyasachi Dasgupta,Santosh Kumar Biswal,M. Anil Ramesh

Language

EN