Can I read Advertising and Integrated Brand Promotion on EtoBox?

Advertising and Integrated Brand Promotion by Angeline Close Scheinbaum, Thomas Clayton O’Guinn, Richard J. Semenik is a business book available to read on EtoBox.

What is Advertising and Integrated Brand Promotion about?

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today's digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

Who reads Advertising and Integrated Brand Promotion?

Author

Angeline Close Scheinbaum, Thomas Clayton O’Guinn, Richard J. Semenik

Publisher

CENGAGE Learning Custom Publishing

Published

2022

Language

EN

ISBN

9780357721407

Category

business

Subjects

Business, Marketing, Psychology

Rating

4.5 / 5 (202 ratings)

Updated

2026-03-14