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Brand Management and Marketing Communication by RogerPruppers is a book available to read on EtoBox.
What is Brand Management and Marketing Communication about?
687 p. : 30 cm Compiled from: Strategic brand management: building, measuring, and managing brand equity / by Kevin Lane Keller. - 3rd ed; Integrated advertising, promotion, and marketing communications / by Kenneth E. Clow and Donald Baack. - 3rd ed A Pearson Custom Publication Op omslag: Course SS218 Advertising Marketing: Communication of Brands, University College Maastricht. Course FEM11031 Branding and Advertising, Erasmus University Rotterdam
- Author
- RogerPruppers
- Publisher
- Custom Publishing (Pearson)
- Published
- 2008
- Language
- EN
- ISBN
- 9781847761422
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