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What is Recruitment Advertising as an Instrument of Employer Branding : A Linguistic Perspective about?

The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of

Who reads Recruitment Advertising as an Instrument of Employer Branding : A Linguistic Perspective?

Author

Jolanta Łącka-Badura, Author

Publisher

Cambridge Scholars Publishing

Published

2015

Language

EN

ISBN

9781443876544

Category

language

Subjects

Science, Management, Linguistics

Rating

5 / 5 (1 ratings)

Updated

2026-03-25