Can I read Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective on EtoBox?

Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective by Szkudlarek, Ewa & Gross-Gołacka, Elwira is a book available to read on EtoBox.

What is Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective about?

human resource management, employee relations, IT management, competitive advantageIn today's economy, competitive companies leverage knowledge and modern technology. This shift emphasized the pivotal role of employees in business success, leading to a “talent war,” compelling organizations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining employer brand, image, reputation, and its impact on competitive advantage and strategic goals Employers are increasingly viewing branding as crucial for attracting talent.Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labor market driven by remote work. The COVID-19 pandemic further reshaped labor market dynamics, intensifying the need for effective employer branding. Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective focuses on both theoretical analyses and practical tools for effective br

Author

Szkudlarek, Ewa & Gross-Gołacka, Elwira

Publisher

Taylor & Francis Group

Published

2024

Language

EN