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Can I read Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective on EtoBox?
Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective by Stella Bullo (auth.) is a social science available to read on EtoBox.
What is Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective about?
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Who reads Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Stella Bullo (auth.)
- Publisher
- Palgrave Macmillan UK : Imprint : Palgrave Macmillan
- Published
- 2014
- Language
- EN
- ISBN
- 9781349468362
- Category
- social science
- Subjects
- Linguistics, Language Learning, Science
- Updated
- 2026-03-25
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