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INTEGRATED MARKETING COMMUNICATIONS FOR PUBLIC POLICY : perspectives from the world's largest... employment guarantee program mgnrega by Shriram Kadia is a politics available to read on EtoBox.

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This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated

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Author

Shriram Kadia

Publisher

Springer Nature Singapore Pte Ltd Fka Springer Science + Business Media Singapore Pte Ltd

Published

2022

Language

EN

ISBN

9789811951176

Category

politics

Subjects

Science, Business, Economics

Updated

2026-03-25