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About this business book
The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn. is a business book available to read on EtoBox.
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
- Publisher
- NTC Business Books
- Published
- 1994
- Language
- EN
- ISBN
- 9780844234526
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 2.9 / 5 (4 ratings)
- Updated
- 2026-03-14
Other editions & translations
More by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Browse all works by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
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