Can I read Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives on EtoBox?

Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives by Ogechi Adeola, Kojo Kakra Twum, Paul Katuse is a nonfiction available to read on EtoBox.

What is Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives about?

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s p

Who reads Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives?

Author

Ogechi Adeola, Kojo Kakra Twum, Paul Katuse

Publisher

Palgrave Macmillan

Published

2023

Language

EN

ISBN

9783031178634

Category

nonfiction

Subjects

Business, Political Science, Marketing