Opening book details…
Can I read High Tech Product Launch on EtoBox?
High Tech Product Launch by Kitcho, Catherine is a business book available to read on EtoBox.
What is High Tech Product Launch about?
Introduction: The Product Launch Process -- Pt. 1. Assessing Your Product And Market. Product Definition -- Strategic Objectives -- The Customer -- The Market -- Competition -- Channel Marketing -- Pt. 2. Developing Your Marketing Strategy. Positioning -- Messaging -- External Marketing Programs -- Public Relations And Advertising -- Internal Marketing Programs -- The Marketing Plan -- Pt. 3. Planning And Implementing Product Launch. The Launch Team -- The Launch Plan -- Managing The Launch -- Aftermath: Lessons Learned. Catherine Kitcho. Includes Index.
Who reads High Tech Product Launch?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Kitcho, Catherine
- Publisher
- Pele Publications
- Published
- 1998
- Language
- EN
- ISBN
- 9780966660401
- Category
- business
- Subjects
- Business, Management
- Rating
- 3.1 / 5 (14 ratings)
- Updated
- 2026-03-14
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