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About this book
Product Management (The Irwin Series in Marketing) by Lehmann, Donald R., Winer, Russell S. is a book available to read on EtoBox.
- Author
- Lehmann, Donald R., Winer, Russell S.
- Publisher
- Burr Ridge, Ill.: Irwin
- Published
- 1993
- Language
- EN
- ISBN
- 9780256116236
- Subjects
- Management, Business
Other editions & translations
- Product Management (McGraw-Hill/Irwin Series in Marketing) (2004)
- Product Management. Donald R. Lehmann, Russell S. Winer (2005)
- Управление продуктом: учебник для студентов высших учебных заведений, обучающихся по специальностям "Маркетинг", "Коммерция", "Менеджмент": перевод с английског (2005)
- Product Management Second Edition (1997)
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