Can I read Digital Product Management: Managing Product Development, Launch and Support on EtoBox?

Digital Product Management: Managing Product Development, Launch and Support by Boon Kee Lee is a book available to read on EtoBox.

What is Digital Product Management: Managing Product Development, Launch and Support about?

Focusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming

Author

Boon Kee Lee

Publisher

Routledge

Published

2025

Language

EN