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Entrepreneurial Marketing : Global Perspectives by Harrigan, Paul;Jones, Rosalind;Sethna, Zubin is a nonfiction available to read on EtoBox.

What is Entrepreneurial Marketing : Global Perspectives about?

Front Cover; Entrepreneurial Marketing: Global Perspectives; Copyright Page; Contents; List of Contributors; About the Editors; A Foreword: Qualitative Recollections; Part A: Perspectives of Entrepreneurial Marketing; 1. Entrepreneurship and Marketing Interface Research -- A Synopsis and Evaluation; 1.1. Introduction; 1.2. Differing Perspectives at the Interface; 1.3. Overview of Research Methodologies at the Interface; 1.4. Research Methods and Gathering Information at the Interface; 1.5. Pedagogy and Teaching at the Interface; 1.6. International Perspectives.;This book presents important theoretical developments with regard to research at the Entrepreneurship and Marketing interface. The editors have invited acknowledged authors working in this exciting discipline, from around the world, to divulge and present in a comprehensive format, a book which addresses critical issues for businesses, both small and large, from a global perspective.

Who reads Entrepreneurial Marketing : Global Perspectives?

Author

Harrigan, Paul;Jones, Rosalind;Sethna, Zubin

Publisher

Emerald Publishing Limited; Emerald

Published

2013

Language

EN

ISBN

9781781907870

Category

nonfiction

Subjects

Economics, Business, Marketing