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Global Marketing by Hollensen, Svend, author is a business book available to read on EtoBox.

What is Global Marketing about?

'All good marketing is local. Global companies know this and are going'glocal'.There is also a trend towards the ‘Internet of Everything', which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.'Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there's one textbook that today's students and tomorrow's marketers need to read, it's Svend Hollensen's world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social m

Who reads Global Marketing?

Author

Hollensen, Svend, author

Publisher

Harlow: Pearson Education Limited

Published

2016

Language

EN

ISBN

9781292144214

Category

business

Subjects

Management, Science, Business

Rating

4.4 / 5 (156 ratings)

Updated

2026-03-14