Can I read Focus Group Research on EtoBox?

Focus Group Research by Martha Ann Carey; Jo-Ellen Asbury is a book available to read on EtoBox.

What is Focus Group Research about?

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

Author

Martha Ann Carey; Jo-Ellen Asbury

Publisher

Routledge

Published

2016

Language

EN

ISBN

9781315428369

Subjects

Science, Psychology, Computer Science