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Can I read The Handbook for Focus Group Research on EtoBox?
The Handbook for Focus Group Research by Thomas L. Greenbaum is a business book available to read on EtoBox.
What is The Handbook for Focus Group Research about?
In 1992, more than 125,000 focus groups--randomly selected individuals, led by a moderator, whose discussion of a particular product provides market data for the manufacturer--will be held in the U.S. Greenbaum, who has worked with focus groups for over 20 years, here shares the latest information on conducting them effectively.
Who reads The Handbook for Focus Group Research?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Thomas L. Greenbaum
- Publisher
- Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International
- Published
- 1993
- Language
- EN
- ISBN
- 9780669277999
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 2.2 / 5 (3 ratings)
- Updated
- 2026-03-14
Other editions & translations
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