Can I read The Focus Group Research Handbook (American Marketing Association) on EtoBox?

The Focus Group Research Handbook (American Marketing Association) by Holly Edmunds, American Marketing Association is a nonfiction available to read on EtoBox.

What is The Focus Group Research Handbook (American Marketing Association) about?

Well-conducted focus group research can determine the course of your company's future. The Focus Group Research Handbook, a comprehensive, accessible reference tool, provides all the information you'll need in order to implement a focus group research study for your business, department, or small company. The results of a qualitative research study like a focus group can provide your business with powerful insight on the behavior patterns of your targeted "customer." Following author Holly Edmunds's plan, you'll learn how you can turn focus group study results into real profits by redirecting your advertising or marketing strategies to better meet the needs of your customers. The Focus Group Research Handbook offers guidelines for designing and conducting focus group studies, including sampling and recruiting, discussion guide development, suggested moderating techniques, and reporting methods. Packed with invaluable advice, The Focus Group Research Handbook simplifies and clarifies the entire focus group research process and explores how the results of such a study can bring value to your business or organization. Whether you are researching the advantages of conducting a focus

Who reads The Focus Group Research Handbook (American Marketing Association)?

Author

Holly Edmunds, American Marketing Association

Publisher

NTC Business Books

Published

1999

Language

EN

ISBN

9780071394536

Category

nonfiction

Subjects

Reference, Computer Science, Business