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Can I read Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) on EtoBox?
Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) by Sunny Crouch; Matthew Housden is a book available to read on EtoBox.
What is Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) about?
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples
- Author
- Sunny Crouch; Matthew Housden
- Publisher
- Routledge
- Published
- 2003
- Language
- EN
- ISBN
- 9781136379673
- Subjects
- Business, Marketing, Management
Other editions & translations
- Marketing Research For Managers (1984)
- Marketing Research For Managers (1985)
- Marketing Research for Managers, Third Edition @Team LiB (2003)
- Marketing Research for Managers, Second Edition: Published in association with the Chartered Institute of Marketing A Professional Development Series ... (Marke (1996)
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Browse all works by Sunny Crouch; Matthew Housden
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