Opening book details…
Can I read Marketing Research For Managers on EtoBox?
Marketing Research For Managers by Sunny Crouch; Institute of Marketing.; CAM Foundation is a business book available to read on EtoBox.
What is Marketing Research For Managers about?
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy"* Analysis of customer relationship management* Comprehensive discussion of electronic techniques* New and updated case studies and examples* Highly practical and informativ
Who reads Marketing Research For Managers?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Sunny Crouch; Institute of Marketing.; CAM Foundation
- Publisher
- Pan in association with Heinemann
- Published
- 1985
- Language
- EN
- ISBN
- 9780330286992
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
Other editions & translations
- Marketing Research For Managers (1984)
- Marketing Research for Managers, Third Edition @Team LiB (2003)
- Marketing Research for Managers, Second Edition: Published in association with the Chartered Institute of Marketing A Professional Development Series ... (Marke (1996)
- Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institute of Marketing) (2003)
More by Sunny Crouch; Institute of Marketing.; CAM Foundation
Browse all works by Sunny Crouch; Institute of Marketing.; CAM Foundation
Similar books
- MARKETING RESEARCH — Carl McDaniel Jr., Roger Gates, Carl D. McDaniel, Roger H. (2015)
- Marketing Management For Non-Marketing Managers — Heather Fitzpatrick (2017)
- Marketing for Managers : a Practical Approach — Leyland F. Pitt (2004)
- Excel for Marketing Managers (Excel for Professionals series) — Ivana Taylor; Bill Jelen (2006)
- Marketing Research — Aaker, David A., Kumar, V., Day, George S. (2004)
- Research for Marketing — Michael J. Baker (auth.) (1991)