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Can I read Fundamentals And Practice Of Marketing, Third Edition: Published In Association With The Chartered Institute Of Marketing (the Marketing Series) on EtoBox?
Fundamentals And Practice Of Marketing, Third Edition: Published In Association With The Chartered Institute Of Marketing (the Marketing Series) by John Wilmshurst; Chartered Institute of Marketing (Cookham) is a book available to read on EtoBox.
What is Fundamentals And Practice Of Marketing, Third Edition: Published In Association With The Chartered Institute Of Marketing (the Marketing Series) about?
Now established as the standard introductory text, the third edition of this book has been thoroughly revised and updated to give greater emphasis on the dynamic nature of effective marketing management. The new syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great value with its straightforward presentation of marketing ideas and practices.
- Author
- John Wilmshurst; Chartered Institute of Marketing (Cookham)
- Publisher
- Butterworth-Heinemann Ltd
- Published
- 1995
- Language
- EN
- ISBN
- 9780750609975
- Subjects
- Management, Business, Economics
- Updated
- 2026-03-25
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