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Marketing Management for Nonprofit Organizations by Sargeant, Adrian is a book available to read on EtoBox.

What is Marketing Management for Nonprofit Organizations about?

<p><P>The third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.<P>The new edition will be accompanied by an online resource centre for the first time, comprising the following features&#58;<P>Student resources&#58;<br>Web links to other websites of value to students specialising in the field Self test quizzes (MCQs)<br>Details of new research work of relevance to students Practitioner Insights boxes (boxed examples from industry) <br>Further reading

Author

Sargeant, Adrian

Publisher

Oxford ; New York: Oxford University Press

Published

2008

Language

EN

ISBN

9780199236152

Subjects

Management, Business, Marketing