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Can I read Strategic Marketing for Nonprofit Organizations on EtoBox?
Strategic Marketing for Nonprofit Organizations by Kotler, Philip, Andreasen, Alan R. is a business book available to read on EtoBox.
What is Strategic Marketing for Nonprofit Organizations about?
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
Who reads Strategic Marketing for Nonprofit Organizations?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Kotler, Philip, Andreasen, Alan R.
- Publisher
- Prentice Hall
- Published
- 1991
- Language
- EN
- ISBN
- 9780138519322
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 3.46 / 5 (36 ratings)
- Updated
- 2026-03-14
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