Can I read Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations on EtoBox?

Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations by Walter Wymer Jr., Patricia A. Knowles, Roger Gomes is a nonfiction available to read on EtoBox.

What is Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations about?

Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world examples. Key Features: Offers clear coverage of marketing fundamentals: A survey of marketing functions, tailored specifically for nonprofit organizations, provides the reader with a framework for organizing, planning, and implementing marketing strategies. Special treatment is given to the important areas of marketing research and marketing communications. Provides in-depth treatment of the most important marketing activities: Covers not only the key fundamentals, but also covers essential marketing functions such as direct marketing, fund raising, special events, attracting major gifts, and volunteer recruitment. Addresses emerging topics: Current and complete coverage is provided on social marketing and cause marketing, two emerging areas that are rapidly increasing in importance in the no

Who reads Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations?

Author

Walter Wymer Jr., Patricia A. Knowles, Roger Gomes

Publisher

SAGE Publications, Incorporated

Published

2006

Language

EN

ISBN

9781412909235

Category

nonfiction

Subjects

Marketing, Management, Business