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Primer of Public Relations Research, Third Edition by Don W. Stacks is a business book available to read on EtoBox.

What is Primer of Public Relations Research, Third Edition about?

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features review questions and a compelling practice problem. PowerPoint slides for use in teaching are provided at the companion website. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to This Edition: *Chapter on standardization, moving beyond the prior edition's focus on best practices. *Chapter on different types of data sets, with attention to the advantages and disadvantages of using Big Data. *Addresses the strategic use of key performance indicators. *Covers the latest content analysis software. Pedag

Who reads Primer of Public Relations Research, Third Edition?

Author

Don W. Stacks

Publisher

The Guilford Press

Published

2016

Language

EN

ISBN

9781462522705

Category

business

Subjects

Language Learning, Business, Marketing

Rating

4.6 / 5 (58 ratings)

Updated

2026-03-14