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What is Public Relations A Values-Driven Approach Third Edition about?

<p>Public Relations: A Values-Driven Approach, Fourth Edition David W. Guth, University of Kansas<br> Charles Marsh, University of Kansas</p> <p>In a time when society holds individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies. This text provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions, this fourth edition continues to appealto students through lively anecdotes, an informal writing style, and a very reasonable price.</p> <p>Features of Public Relations: A Values-Driven Approach, Fourth Edition:</p> <ul> <li>Emphasizes values and ethics in public relations throughout, raising students' consciousness of contemporary issues in the field.</li> <li>Focuses on critical-thinking systems within public relations, providing students with specific strategies for planning, writing, presenting, crisis communications, cross-cultural communication, and ethical decision-making.</li> <li>Incorporates “Thumbs Up” and “Th

Author

David Guth, Charles Marsh, David W. Guth

Publisher

Pearson Education

Published

2006

Language

EN

ISBN

9780205459537

Subjects

Management, Sociology, Business

Rating

5 / 5 (1 ratings)

Updated

2026-03-24