Can I read The Public Relations Handbook Second Edition on EtoBox?

The Public Relations Handbook Second Edition by Alison Theaker; JISC National E-books Observatory Project is a nonfiction available to read on EtoBox.

What is The Public Relations Handbook Second Edition about?

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, Guinness, the Prince's Trust, Esso, Action Cancer and the Metropolitan Police. The Public Relations Handbook includes interviews with press officers and PR agents about their working practices; case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government, small businesses, and charities; specialist chapters on financial public relations, global PR, business ethics

Who reads The Public Relations Handbook Second Edition?

Author

Alison Theaker; JISC National E-books Observatory Project

Publisher

ROUTLEDGE TAYLOR & FRANCIS GROUP

Published

2004

Language

EN

ISBN

9781134369225

Category

nonfiction

Subjects

Management, Business, Anthropology