Can I read Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management on EtoBox?

Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management by Alice M. Tybout and Tim Calkins is a nonfiction available to read on EtoBox.

What is Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management about?

<p>The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:</p> <ul> <li>The latest thinking on key branding concepts, including brand positioning and design</li> <li>Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio</li> <li>Techniques for building a brand-centered organization</li> <li>Insights from senior managers who have fought branding battles and won</li> </ul> <p>This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.</p>

Who reads Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management?

Author

Alice M. Tybout and Tim Calkins

Publisher

John Wiley & Sons, Incorporated

Published

2005

Language

EN

ISBN

9781118046036

Category

nonfiction

Subjects

Marketing, Management, Business

Rating

4.07 / 5 (174 ratings)

Updated

2026-03-14