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Kellogg on marketing : the kellogg marketing faculty Northwestern University by Iacobucci, Dawn; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences is a book available to read on EtoBox.

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Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." --Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." --Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." --Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." --Mel Bergstein, Cha

Author

Iacobucci, Dawn; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences

Publisher

John Wiley & Sons, Inc. [US]

Published

2001

Language

EN

ISBN

9780471054047

Subjects

Marketing, Business

Rating

4.03 / 5 (32 ratings)

Updated

2026-03-14