Can I read Kellogg on Branding in a Hyper-Connected World on EtoBox?

Kellogg on Branding in a Hyper-Connected World by Kellogg School of Management.;Calkins, Tim;Tybout, Alice M is a business book available to read on EtoBox.

What is Kellogg on Branding in a Hyper-Connected World about?

<p><b>World-class branding for the interconnected modern marketplace</b></p> <p><i>Kellogg on Branding in a Hyper-Connected World </i>offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today&rsquo;s consumer, today&rsquo;s competition, and the wealth of media at your disposal. In-depth discussion highlights the field&rsquo;s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world&rsquo;s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.</p> <p>Creating a brand--and steering it in the right direction--is a multi-layered process

Who reads Kellogg on Branding in a Hyper-Connected World?

Author

Kellogg School of Management.;Calkins, Tim;Tybout, Alice M

Publisher

Tim John Wiley & Sons, Inc

Published

2019

Language

EN

ISBN

9781119533283

Category

business

Subjects

Marketing, Management, Business

Rating

4.6 / 5 (98 ratings)

Updated

2026-03-14