Can I read Social Media Marketing in Tourism and Hospitality on EtoBox?

Social Media Marketing in Tourism and Hospitality by Roberta Minazzi (auth.) is a nonfiction available to read on EtoBox.

What is Social Media Marketing in Tourism and Hospitality about?

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the ℓ́ℓdigitization of word of mouthℓ́ℓ via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses

Who reads Social Media Marketing in Tourism and Hospitality?

Author

Roberta Minazzi (auth.)

Publisher

Springer International Publishing : Imprint: Springer

Published

2015

Language

EN

ISBN

9783319051819

Category

nonfiction

Subjects

Marketing, Travel, Management