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Can I read Marketing for Hospitality and Tourism on EtoBox?
Marketing for Hospitality and Tourism by Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu is a business book available to read on EtoBox.
What is Marketing for Hospitality and Tourism about?
__For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.__ **__Marketing for Hospitality and Tourism, 7/e__** **is the definitive source for hospitality marketing.** Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
Who reads Marketing for Hospitality and Tourism?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu
- Publisher
- Pearson
- Published
- 2016
- Language
- EN
- ISBN
- 9780134151922
- Category
- business
- Subjects
- Cooking, Business, Industries
- Rating
- 3.94 / 5 (198 ratings)
- Updated
- 2026-03-13
Other editions & translations
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