Can I read Principles of Marketing, Global Edition on EtoBox?

Principles of Marketing, Global Edition by Kotler, Philip;Armstrong, Gary(Contributor) is a business book available to read on EtoBox.

What is Principles of Marketing, Global Edition about?

For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environme

Who reads Principles of Marketing, Global Edition?

Author

Kotler, Philip;Armstrong, Gary(Contributor)

Publisher

Upper Saddle River : Pearson, 2017.

Published

2017

Language

EN

ISBN

9781292220178

Category

business

Subjects

Marketing, Management, Science

Rating

4.5 / 5 (617 ratings)

Updated

2026-03-14