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Can I read Entrepreneurial Marketing : Sustaining Growth in All Organisations on EtoBox?
Entrepreneurial Marketing : Sustaining Growth in All Organisations by Ian Chaston is a business book available to read on EtoBox.
What is Entrepreneurial Marketing : Sustaining Growth in All Organisations about?
<p>Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of <i>Entrepreneurial Marketing</i> applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but
Who reads Entrepreneurial Marketing : Sustaining Growth in All Organisations?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Ian Chaston
- Publisher
- Red Globe Press
- Published
- 2016
- Language
- EN
- ISBN
- 9781137500915
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-24
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