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Can I read If You're so Brilliant how Come Your Brand Isn't Working?: The Essential Guide to Brand Management on EtoBox?
If You're so Brilliant how Come Your Brand Isn't Working?: The Essential Guide to Brand Management by Cheverton, Peter is a nonfiction available to read on EtoBox.
What is If You're so Brilliant how Come Your Brand Isn't Working?: The Essential Guide to Brand Management about?
A guide to brand management for managers who are determined to make their mark. It demonstrates how to tackle the challenges of brand strategy, and includes real-life examples (good and bad), a brand health checklist, and pragmatic advice on positioning, targeting and implementation.
Who reads If You're so Brilliant how Come Your Brand Isn't Working?: The Essential Guide to Brand Management?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Cheverton, Peter
- Publisher
- Kogan Page Business Books
- Published
- 2002
- Language
- EN
- ISBN
- 9780749437282
- Category
- nonfiction
- Subjects
- Management, Business, Science
- Updated
- 2026-03-25
Other editions & translations
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