Can I read If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning (If You're So Brilliant) on EtoBox?

If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning (If You're So Brilliant) by McDonald, Malcolm is a book available to read on EtoBox.

What is If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning (If You're So Brilliant) about?

A quick-fix guide to marketing for busy practitioners. Malcolm McDonald has pared down the detailed advice in his 500-page text, ""Marketing Plans"", to give readers a concise introduction to the essentials of what makes a plan work. He sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning and the common obstacles, with advice on how to overcome them.;Topics covered include: understanding marketing planning; how marketing planning fits with corporate planning; the marketing planning process and its output - the page

Author

McDonald, Malcolm

Publisher

Kogan Page Business Books; Kogan Page

Published

2002

Language

EN

ISBN

9780749451493

Subjects

Management, Marketing, Science