Opening book details…
Can I read How to Build Your Brand on EtoBox?
How to Build Your Brand by Lubin, Laurence; is a book available to read on EtoBox.
What is How to Build Your Brand about?
Brand Strategy is the most important marketing capability. A 2020 Gartner Survey of 400 CMOs cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books lack is the “how to” of branding.
- Author
- Lubin, Laurence;
- Publisher
- Productivity Press
- Language
- EN
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Browse all works by Lubin, Laurence;
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