Can I read Services Marketing: Text, Cases & Readings (the Prentice-hall Series In Marketing) on EtoBox?

Services Marketing: Text, Cases & Readings (the Prentice-hall Series In Marketing) by Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz is a book available to read on EtoBox.

What is Services Marketing: Text, Cases & Readings (the Prentice-hall Series In Marketing) about?

xiv, 492 pages : 25 cm Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries Includes bibliographical references Comparing Marketing Management in Package Goods and Service Organizations -- Breaking Free from Product Marketing -- Ryder System, Inc -- KCTS-Channel 9,Seattle -- Coolidge Bank and Trust Company -- Hospitals Can Learn -- Valuable Marketing Strategies from Hotels -- Marketing of Professional Services -- Positioning The Service Organization in the Marketplace -- Harris-Johnson Assoc. -- Parker House -- Health Systems, Inc. -- How Consumer Evaluation Processes Differ between Goods and Services -- Managing the Customer Mix -- Bridger Bowl Ski Area -- American Repertory Theatre -- Burnham Van Service, Inc. -- Look to Consumers to Increase Productivity -- Employee as Customer -- Managing Demand 911 Emergency Number in New York -- Southwest Airlines -- Marriott's Rancho Las Palmas Resort -- Match Supply and Demand in Service Industries -- Managing the Service Marketing System -- Mitchum, Jones and Templeton, Inc. -- Fe

Author

Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz

Publisher

Prentice-Hall ; Prentice-Hall International

Published

1984

Language

EN

ISBN

9780138067861

Subjects

Management, Business, Marketing