Can I read For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be on EtoBox?

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be by Marcus Collins is a nonfiction available to read on EtoBox.

What is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be about?

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA...

Who reads For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be?

Author

Marcus Collins

Publisher

PublicAffairs

Published

2023

Language

EN

Category

nonfiction

Subjects

Social Science, Cultural, Social_sciences