Can I read Superfandom : How Our Obsessions are Changing What We Buy and Who We Are on EtoBox?

Superfandom : How Our Obsessions are Changing What We Buy and Who We Are by Fraade-Blanar, Zoe & Glazer, Aaron M. is a philosophy book available to read on EtoBox.

What is Superfandom : How Our Obsessions are Changing What We Buy and Who We Are about?

An in-depth look at the influence of fans--society's alpha consumers--on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations--from traditional businesses to tech startups--direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks--it's also easier than ever for companies to lose their audience's trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer marke

Who reads Superfandom : How Our Obsessions are Changing What We Buy and Who We Are?

Author

Fraade-Blanar, Zoe & Glazer, Aaron M.

Publisher

Norton & Company, Incorporated, W. W.

Published

2017

Language

EN

ISBN

9780393249965

Category

philosophy

Subjects

Fiction, Philosophy, Business

Rating

3.44 / 5 (1 ratings)

Updated

2026-03-13