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Buying in : the Secret Dialogue Between What We Buy and Who We Are by Rob Walker, 1968- is a nonfiction available to read on EtoBox.

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<p><p>brands Are Dead. Advertising No Longer Works. Consumers Are In Control. Or So We're Told. In <b>buying In</b>, Rob Walker Argues That This Accepted Wisdom Misses A Much More Important Cultural Shift, Including A Practice He Calls Murketing, In Which People Create Brands Of Their Own And Participate, In Unprecedented Ways, In Marketing Campaigns For Their Favorites. Yes, Rather Than Becoming Immune To Them, We Are Rapidly Embracing Brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, Ipod, And Livestrong, Among Others, Walker Demonstrates The Ways In Which Buyers Adopt Products Not Just As Consumer Choices But As Conscious Expressions Of Their Identities. Part Marketing Primer, Part Work Of Cultural Anthropology,<i> </i><b>buying In</b><i> </i>reveals Why Now, More Than Ever, We Are What We Buy&mdash;and Vice Versa.&#160;<br>&#160;</p> <h3>the New York Times - Farhad Manjoo</h3> <p>few Observers Have Plumbed The Subterranean Poetry Of Marketing As Thoroughly As Walker, Who Writes Consumed, A Weekly Shopping-culture Column In <i>the New York Times Magazine</i>. In <i>buying In,</i> Walker Aims To Lift The Cloud Of Self-delusion That Obscures Our Buying H

Who reads Buying in : the Secret Dialogue Between What We Buy and Who We Are?

Author

Rob Walker, 1968-

Publisher

Random House Trade Paperbacks

Published

2009

Language

EN

ISBN

9780812974096

Category

nonfiction

Subjects

Marketing, Fiction, Business

Rating

3.63 / 5 (28 ratings)

Updated

2026-03-13