Opening book details…
Can I read Building Brand Value : Five Steps to Building Powerful Brands on EtoBox?
Building Brand Value : Five Steps to Building Powerful Brands by M. G. Parameswaran is a nonfiction available to read on EtoBox.
What is Building Brand Value : Five Steps to Building Powerful Brands about?
Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India?Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketi
Who reads Building Brand Value : Five Steps to Building Powerful Brands?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- M. G. Parameswaran
- Publisher
- Tata McGraw-Hill
- Published
- 2006
- Language
- EN
- ISBN
- 9780070583221
- Category
- nonfiction
- Updated
- 2026-03-25
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