Can I read Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound on EtoBox?

Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound by Martin Lindstrom is a nonfiction available to read on EtoBox.

What is Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound about?

"A treasury of ideas for bringing new life to your brands, and the cases are truly compelling ...should be read by everyone involved in developing or improving a brand. Read this book and watch how the professionals do it". (Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University). That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Martin Lindstrom shows for the first time how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitt

Who reads Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound?

Author

Martin Lindstrom

Publisher

Kogan Page Ltd

Published

2005

Language

EN

ISBN

9780749443719

Category

nonfiction

Subjects

Management, Business, Economics

Updated

2026-03-24