Opening book details…
Can I read Building Brand Authenticity : 7 Habits of Iconic Brands on EtoBox?
Building Brand Authenticity : 7 Habits of Iconic Brands by Michael Beverland is a business book available to read on EtoBox.
What is Building Brand Authenticity : 7 Habits of Iconic Brands about?
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Who reads Building Brand Authenticity : 7 Habits of Iconic Brands?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Michael Beverland
- Publisher
- Palgrave Macmillan UK
- Published
- 2009
- Language
- EN
- ISBN
- 9781349368440
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-24
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