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Can I read Essentials of Marketing Research on EtoBox?
Essentials of Marketing Research by Proctor, Tony is a business book available to read on EtoBox.
What is Essentials of Marketing Research about?
A concise introduction to all the major concepts as well as discussing developments in the field of market research whilst positioning in the real world of marketing communications. Suitable for undergraduates studying marketing research for the first time or anyone seeking a basic understanding
Who reads Essentials of Marketing Research?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Proctor, Tony
- Publisher
- Harlow, England ; New York: Prentice Hall/Financial Times
- Published
- 2003
- Language
- EN
- ISBN
- 9780273674009
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4 / 5 (71 ratings)
- Updated
- 2026-03-14
Other editions & translations
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